In the light of scientific methods, it is aimed to raise personnel who can meet the needs and expectations of the sector, acting with an interdisciplinary approach in areas such as public relations, promotion, traditional and digital marketing, brand management, advertising, customer relations, human resources, public opinion research, media and organization. In this regard, it is aimed to raise qualified individuals who have an understanding of individual and corporate responsibility, adhere to professional ethical principles, use communication technologies in the best way according to their needs, have effective communication skills, professionally competent and have high application skills.
GOALS
The goal of the program is to raise graduates who;
are sociable and enjoy interacting with people, who enable their institution to develop positive relations with its internal and external environment.
can manage relations with the media and have the ability to establish strong relationships and networks with the media.
are aware of social responsibility and have the ability to manage crises that threaten the image of the company or the product.
have effective and eloquent speaking and high persuasive skills, who are experts in human relations management, who can organize social projects and events and who are qualified enough to meet the demands and needs of the sector.
